Running a jewellery business is no easy task. Not only do you have to constantly tickle your creativity to provide your customers with something new in order to hold their interest, you have to also take responsibility for the authenticity and protection of your products, most of which are made of precious stones and metals worth a lot of money. There are several ways in which a jeweller running a jewellery shop can be robbed by fraudsters who come up with new and innovative ways to cheat people. As a jeweller, it is important that you take every precaution for the safekeeping of your inventory in order to run the business successfully. Here are a few steps that a jeweller can take in order to reduce risk of theft and fraud.

One of the most common type of theft that usually occurs in a jewellery retail store selling jewellery made of natural or cultured diamonds is the grab and run theft. The people wanting to commit such a theft usually walk in as an unsuspecting customer who gradually moves towards one of the most expensive pieces on display and asks to examine one of them and then just grabs it and runs. In order to prevent this, you should always ask your customers to present an ID card before letting them examine or try out your merchandise. Never show them more than one product at a time.

Online e commerce platforms have become common nowadays and have provided a new platform for fraudsters and scammers to cheat people of their money. Some people pose as customers interested to buy a particular piece of jewellery from your online store and may provide you with a fake proof of payment in order to place the order. One must always be vigilant of such scammers and phishing attacks and thoroughly check the payment before packing and dispatching any of the products.

Sometimes a group of people who enter your store try and distract the salespeople in order to steal your merchandise. They might fake illness or displeasure towards your customer service and cause an uproar in order to distract the people from doing their jobs. Individually greet your customers when they arrive and assign an employee to constantly guide them through the store. Train your employees well in order to be vigilant and to handle tough situations. Hire additional employees to ensure that none of your customers are left unattended.

Apart for the things mentioned above, jewellers having a retail store must have all the necessary physical measures of security such as installing security cameras, security guards in and outside the store along with sturdy locks for showcases containing expensive items such as diamond wedding rings London and other gold and diamond jewellery. Taking enough precautions is necessary when your business deals with expensive items and therefore invest in good security for both your online and offline transactions so that you minimize your losses.